Social Media Interview with Mani Karthik

September 29, 2009

Mani Karthik is an India-based professional blogger and SEO consultant. Mani has an insightful daily SEO blog (in English) with over 5,000 subscribers, a team of overseas employees, and world-class level of search + social media skills that distinguish him as one of the very top international web consultants in Asia. You can follow [...]

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Update Twitter & Facebook Fan Pages Automatically via RSS

September 21, 2009

You’re cranking out some solid blog posts for your company. And you’ve just convinced the boss to let you set up a Twitter account and a Facebook fan page, too. But the boss is worried it’ll take up too much time, and she asks: “Can you automatically update Twitter and Facebook with our new blog [...]

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Social Media Interview with Stuart Foster

September 14, 2009

Stuart Foster is a east coast blogger and marketing strategist. A former top Digg user and prolific blogger, his brain is bursting with a never-ending flow of content and ideas. Stuart’s media strategies aren’t “theoretical” – they come after many thousands of hours of experience with the ups and downs of real-life social media. [...]

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What is Social Climbing?

September 8, 2009

The social hierarchy of some groups is relatively “flat” and people are mostly treated as equals. But many groups are defined by a palpable “vertical” hierarchy based on clout and social class. In these groups, people spend a huge chunk of their social energy gaining and maintaining personal status.

Social climbing and posing with influential bloggers [...]

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6 Tips for Creating “Sticky” Social Relationships

August 24, 2009

Every day, around 30 new people follow me on Twitter. Then around the exact same number of people usually unfollow me. They’re apparently upset that I haven’t blindly reciprocated their “friendship,” despite the fact that they’ve never even said “hi” or interacted with me. They’re so obsessed with numbers games… that they don’t seem to [...]

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Communities vs. Cliques, Scenes & Cults

August 10, 2009

Community is one of the most heavily used buzzwords in social media. The traditional dictionary lists multiple definitions… and colloquially it can mean very different things to different people. Groups that some people call an “amazing community” strike me as more of a clique or even a cult. Here’s my own personal taxonomy of [...]

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Interview with Patrick Parise (Jenocide312)

August 3, 2009

Patrick Parise is the co-host of the Social Blade show, a weekly social media podcast. Patrick was known for being a well-connected, powerful Digg user – who promoted over 625 stories to the home page under several accounts (most recently Jenocide312). He stayed ‘under the radar’ and kept a low public profile until [...]

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12 Things That Suck About Social Media Consulting

July 21, 2009

Some people fantasize that being an independent social media consultant would be the perfect dream gig; but in reality, I think it can be one of the most demanding, stressful jobs in the world. For all the time people spend starry-eyed & cheering about “social media revolution” – very few rake in big [...]

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Social Media in Japan – Interview With Tomohiko Kezuka

July 9, 2009

Tomohiko Kezuka is a Japanese social media marketer who I met on Mixi, Japan’s Facebook-like social networking site. By mashing up a little of my sketchy Japanese and his rather good English, we were able to discuss Japanese social media – and how people and companies there are responding to it.

How old are you, [...]

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How to Stop Chain E-mail Forwarding from Relatives & Coworkers

June 29, 2009

The #1 most dreaded faux pas of online etiquette, for me, is when someone adds me to an e-mail list and regularly sends me corny viral e-mails or promotional stuff. It’s especially yucky when they CC: everyone’s address visibly into the header – which makes it easy for other chain e-mailers or commercial spammers [...]

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