Social Media: The End of “Bad News”

by Brett Borders on February 23, 2009

As kid, I remember my mom would sometimes turn on the TV news while she cooked dinner. I’d be waiting — hungry — for something nourishing, but the worst kind of “junk” information would ooze out of the set… subconsciously upsetting and worrying me.

 

The barrage of “bad news” coverage was interrupted only by annoying antacid & payday loan commercials, dull weather reports, or by the one token “uplifting piece” about kittens or old people they’d tack on at the end. The local newspaper was fairly negative, too – except for the except for the Sports and Lifestyle sections.

Can you imagine if a TV newscaster jumped on Twitter and shared lots of ‘bad news’ links and commentary? They’d get blocked, shunned and left with very few followers.

Mass media loved bad news because it was cheap and easy to produce: daily negative incidents are bountiful and the fear they arouse has an addictive quality – making it easy to maintain an audience.

Thankfully – social media seems to have effectively flipped the “bad news sells” paradigm. I spend hours each day reading through news via RSS + Digg and Twitter – but I rarely encounter a steady stream of stuff that makes me depressed. Sure – upsetting events and tragedies are definitely shared via social media – but they tend to be balanced out by positive and useful information:

Social news is often has an upbeat, promising, or satirical tone.

I follow diverse content sources I find inspiring. I don’t click on links that sound un-appealing. I monitor only the local and national news events that affect me. And I block users and sites that upset me.

And I generally find myself amused and enriched by what my social media channels bring me, rather than “feeling down” about how horrible and cruel the world is (after TV or the newspaper).

What about you? How has social media and online news changed your outlook on the world?

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  • I've found Twitter to be an efficient way to get alerted to news that people feel is worth sharing - the medium is fast enough and the tweets are headline-length, so you get a quick taste and can follow the link for more. By following a diversity of people, I get alerted to more than I might find on my own. Best of all, I think there's a lot more good news out there that's being shared in social media than is being broadcast on TV.
  • Brett Borders
    @AmyV,

    I know that crime stuff sells and a lot of people secretly thrive on it... and I'm not blaming TV or newpaper people for it.... it works(ed) well for the medium..

    but that paradigm doesn't translate well into social news. People seem to have a stronger predilection and more patience for novelty and innovations - "what's happening" rather than "what happened"

    I think social news just as addictive - if not more - yet has a more balanced character.

    You know you secretly thrive on it ;)
  • Honestly, everyone complains that "the media" only want to print/air the bad news, but as someone who spent nearly two decades in the news biz, I can tell you that the days when there was more "good news" than bad, people (readers) mocked us out as being fluffy and light and insubstantial. A nice, juicy crime story on the front page? Sold out in the newsstands. People say they don't want "bad news," but they secretly thrive on it.
  • Brett Borders
    @Nick Stamoulis,

    Some people would argue that it's important to "stay informed" no matter what - and that you need to hear bad stuff...

    But after ditching my TV and switching to the internet as my only news source - I'm surprised at how much of the drama is completely irrelevant. And how much better my mood is when I'm selective about what kind of information I consume.

    I can't think of any better recipe for bad dreams than the 11 o'clock news on the local network affiliate channel!
  • That is the beauty of social news reporting. You can isolate exactly what you want to hear.
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